dragons’ den

blackbird49 691 VIEWS

Dragons’ Den is one of the top rated programs in BBC because of its slick, intriguing and sometimes heart-stopping approach in closing business deals. It has captured viewers and aspiring entrepreneurs to go out there and show them what they got. The only problem is, they need to hear the sweet “YES” from one of them. 

Since series five, the five Dragons have been Duncan Bannatyne, James Caan, Deborah Meaden, Peter Jones and Theo Paphitis. They are one of the biggest investors in UK and their goal in the show is to listen to the business proposals of small businessmen and decide whether or not to lend their own hard-earned money to help the person start their own business. 

My idea is to help a number of startups increase their skills and value until they are ready for the “Dragons” or better yet, be well qualified for a great chance of success on their own. I would require a fee for the advice or it may be based on the future profits of the business. 

From the research information produced by watching the "Dragons’ Den" program, a very clear list of investment ready criteria can be established. It is obvious that many have no chance of investment because they are not matching up with what the investors want. Particularly what the individual dragons’ preferences are. Each idea needs progressing to add value for the Dragons to take a real interest and be impressed. For example, the idea needs to have a clear easily reached market. 

Ideally it must be scalable, perhaps a global potential, as this catches the attention of the Dragons who obviously want a return on their investment and more. Plus a global idea may fit their global ambitions either. For more information about the topic,


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