Blogging has become a very important part of any company’s marketing strategy. It is an excellent way to keep in contact with customers and for the customers to immediately comment on a product or service.
A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.
In the World Wide Web, blogs have been an instrument for self-expression in an interactive kind of way. One can share their experiences, insights or just plain announcements over blogs. And this has entitled the entire world to see.
Talk about advertising. You can say how beautiful a place is in a remote island of a tropical country and blog readers miles across the earth will be able to know about it. Or you can also say how amazing this home made shampoo is that made your hair so smooth and silky. The next thing you know people will be curious about it. That’s what you call the power of blogging.
It is this interactive aspect which has lifted blogs from just being day to day diary talk to a mainstream marketing strategy. Many very large companies have not yet seen the potential for increasing sales. My idea is to compose an ebook giving information on how to monitor blogs and offer blogging services and news feeds to owners who never have the time.
This will entitle the companies and business owners to reach out to their clients in a very affordable and fast way. At the same time, it will also give the clients a faster and more accessible way to purchase the product they want.
Another idea from www.testmyidea.com. Save time and money.