You have to consider a lot of things when you’re into marketing. Plan, organize, strategize. In short, your tactics is the key. You already know that your product is good. That it can be useful to many, or it can satisfy people’s wants. What you need to do is to make others believe on what you believe in.
What you need to do is target your audience. That is through advertisement. You may win some new converts by trying to get as many people to see your products as possible. But if you have a limited budget, it helps to try to market to those who are already looking for your kind of product.
Speaking of ads, you need to get what you have out in the open. You can’t just keep it in a box. Otherwise, it won’t be called marketing. Here, as usual, you have to strategize. It may sound redundant but that’s the way it is. A business is synonymous to strategy.
You have to know what people want to hear, what they want to see and what they want to buy if you want to get their attention. With the heavy competition, you need to be able to stand out and have your own name. Now, if you’re thinking “how am I supposed to do this? What I have is a small enterprise.”
It doesn’t matter. Big or small, you need to have a reputation right? Notice those famous products on how they use celebrities to get attention? I’m not saying you do the same. You can’t spend heaps of dollars for a celebrity. What I’m trying to point out is, for you to market to celebrities. Think about it. If you market to the general customer he/she would have a number of contacts. But a Celebrity may have 100 times more including a fan club.
You can search them through many websites giving contact information. Some direct or via an agent. The most important thing to remember is you have to make it worth while if you are to engage a celebrity to promote your product or service. You might have to give a slice of equity. You just have to balance the benefits of media exposure against loss of a portion of the business.
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